Starting as a contractor for NexHealth, I spent two years proving my expertise in web development before joining full-time. I spearheaded a comprehensive website overhaul, implementing a modern component-based architecture and developing a custom headless CMS solution with Notion's API. This empowered our marketing team with independent content management while our modular CSS approach improved development efficiency and A/B testing capabilities. Through data-driven improvements, we doubled conversion rates, demonstrating the tangible impact of our technical solutions on business outcomes.